Deluxe: How Luxury Lost Its Luster

ISBN: 978-0-14-311370-6
384 Pages
Publisher: Penguin Putnam Inc
by Dana Thomas


From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.


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