Magazine B: No.53 MUJI

Magazine B: No.53 MUJI

ISBN: 979-11-6036-010-3 03050
164 Pages
paperback
Publisher: B Media Company
by B Media Company

480.000 

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

480.000