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Ogilvy on Advertising
ISBN: 9780394729039
224 Pages
paperback
Publisher: Vintage
by David Ogilvy
595,000 ₫
This book is currently out of stock. Add it to your custom order here !
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
595,000 ₫
This book is currently out of stock. You can custom order it here!