The Brand Book: An insider’s guide to brand building for businesses and organizations

ISBN: 9781529420173
232 Pages
paperback
Publisher: Laurence King Publishing
by Daryl Fielding

685.000 

This book is currently out of stock. Add it to your custom order here !

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

685.000 

This book is currently out of stock. You can custom order it here!

You might also like

Made with ♥ by  paperbacks